A Simpler, Smarter Approach to Our Marketing Plans
Until now, we’ve offered our services using a flexible ‘pick and mix’ style menu of individual plans across different categories. This gave businesses the opportunity to build a monthly package that suited their needs and budget by selecting only the services they wanted.
While that flexibility has been successful, we recognised that it could sometimes make the decision process more complicated than it needed to be.
For busy logistics business owners, directors and managers — especially during onboarding — reviewing every individual option, understanding the benefits of each service, and deciding what combination would work best could sometimes take more time than people realistically had available.
So, to make things simpler, clearer, and more effective, we’ve now moved to a bundled package approach.
Rather than choosing from multiple individual services, our plans are now grouped together into straightforward Marketing & Social Media Packages designed around the level of visibility and support your business needs.
The result is a far more joined-up approach to keeping your business visible, informed, and professional — without adding to your workload.
Our New Marketing Packages
We now offer three simple package levels:
Foundation
Stay Active. Stay Visible.
For businesses that want to maintain a consistent presence without adding to their workload.
Growth
Build consistent presence and stay front of mind.
For businesses that want to show up more regularly and communicate more consistently with their market.
Positioning
Stand out as a more established and credible operator.
For businesses that want to go beyond staying active — and start building a stronger presence in their market.
Social Media Only Plans
We also understand that not every business wants a complete marketing package.
That’s why we are also offering dedicated ‘Social Media Only’ plans under the same three tiers — Foundation, Growth, and Positioning — for businesses that simply want to maintain a professional and consistent social media presence without committing to a broader marketing plan.
Full details of all plans can be found here: ADL Media Marketing Plans
Existing Customers
For our existing customers, nothing changes.
We’ll continue delivering your current services exactly as before, and there is absolutely no obligation to move across to the new structure. However, if you would like to migrate to one of the new bundled packages, we’d be happy to discuss the best fit for your business.
Continuing to Improve Content Quality
Alongside these changes, we’re also continuing to work on improving the quality and effectiveness of the content we produce.
We genuinely believe our plans already offer fantastic value for money, particularly for businesses that want consistent marketing support at a reasonable cost. However, there are naturally limits to what can realistically be delivered while still keeping plans affordable and accessible.
That said, we’re constantly refining and improving our processes — particularly through the smarter use of AI-assisted workflows and content development tools. Over the coming weeks, you’ll begin to see stronger caption writing, more engaging post structures, and content that is increasingly tailored towards interaction and visibility.
Our goal remains the same: helping businesses maintain a professional, active, and credible online presence in the most efficient and cost-effective way possible.
Thank You
We’d like to take this opportunity to thank all of our customers for your continued support, trust, and feedback as we continue to develop and improve our services.
We’re excited about this next step and believe these new bundled packages will make it easier than ever for businesses to stay visible, build credibility, and grow consistently online.
If you’d like to discuss any of our plans, feel free to get in touch — we’d love to help
