Video is easy to share across multiple platforms. It is the most popular format because it’s easy to digest, entertaining and engaging, and these days often provides better returns on investment.
It is consistently proven that videos shared across multiple platforms perform better when they are no more than a minute in length, with the optimal time for the best performing videos being 30-45 seconds.
We use modern platforms to create short videos in three screen sizes, optimised for standard and mobile screens. To get the best from social media we use text and licensed background music.
We feel a ‘tongue-in cheek’ approach works well on social media