Creating A Modern Logo For The New World

Creating A Modern Logo For The New World

Creating a logo and brand colours to suit your new or rebranded business is a very personal choice and one that should only be made by the business leader or leaders. A logo would ideally mirror what the brand represents, be instantly recognisable, and stand out as...
What Makes a Great Logistics Website?

What Makes a Great Logistics Website?

  Websites have been around for over a quarter of a century, and now dominate the way we gather information, communicate, shop, and in some cases our social lives too. A company website is the sharpest of our marketing tools, whether we intend it that way or not....
Rebranding, or is it  just a Facelift ?

Rebranding, or is it just a Facelift ?

  Rebranding is not just the process of changing the logo and company colours, so before considering the rebranding process we need to understand what a logo and brand actually represent. A Logo is a symbol of an organisation or brand. A strong logo is usually a...
Why Training is Essential for Int’l Logistics!

Why Training is Essential for Int’l Logistics!

  Having spent over 30 successful years within our unpredictable, yet strangely addictive, industry, the area that stands out as most in need of love and attention, is training. It is often highlighted as a need, and a high priority, but not always followed...
E-learning and Logistics, a Perfect Match?

E-learning and Logistics, a Perfect Match?

  E-learning, or learning conducted by electronic media over the internet, is a term that has been with us since the turn of the 21st century. It is widely reported that over 70% of us now use a form of e-learning as a means to broadening our horizons.   The...